Ayasan Indonesia, a Japan-originated firm headquartered in Jakarta, Indonesia (CEO: Kotaro Ise), is experiencing unprecedented success in the Southeast Asian market. The company provides a broad selection of home services, from housekeeping to caregiving, and has built a customer base exceeding one million since its inception. Notably, Ayasan has expanded its users twofold in the past two years and is aggressively expanding across several territories in Southeast Asia.
The Southeast Asian cleaning service Jakarta home services market is valued at approximately 15 billion dollars, with the domestic cleaning sector expanding at an annual rate of 15%, and the babysitting market expanding to a USD 3 billion scale. In this competitive market, Ayasan utilizes Japanese-style high-quality services and a innovative personnel model to capture a larger market segment.
“Our strength lies in integrating Japanese quality control with local expertise with a vast resource of skilled professionals across Asia,” says Kotaro Ise, founder and CEO. With a rich background at Walt Disney and Marriott International, Ise created Ayasan Indonesia in 2013 with the vision of “empowering blue-collar professionals.” Today, the company has built a team of over 50,000 specialized staff members.
Ayasan’s impressive expansion is fueled by an ambitious growth plan. Beyond its base in Jakarta and upcoming projects to Bali, the company is also offering solutions in Japan, Thailand, Vietnam, and Laos. By 2025, Ayasan aims to expand to nine territories, including Singapore, Malaysia, Cambodia, and the Philippines.
In addition to household services, Ayasan has proven its capabilities in babysitter Jakarta business support, with over a substantial client base including notable companies. Recently, demand from government offices and emerging businesses such as FlashExpress and Gowabi has been growing steadily.
“I am assured that even in the age of AI, the role of everyday support solutions will never diminish,” asserts Ise. The company boasts an in-house IT engineering team and is developing an AI-powered matching system. Furthermore, Ayasan is planning cross-border service expansions, including personnel dispatch to Japan, positioning itself as a leading player in Southeast Asia’s home services market.
Aiming for further accelerated growth, Ayasan is currently exploring collaborations with investors for its future expansion. With the Southeast Asian home services market projected to exceed USD 30 billion by 2030, the company’s future developments are capturing industry focus.
Company Overview
● Details about Ayasan Indonesia
● Headquarters: Sudirman 7.8, Level 16 Unit 1 & 2, Jl. Jenderal Sudirman No. Kav 7-8, RT.10/RW.11, Karet Tengsin, Kecamatan Tanah Abang, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10220, Indonesia
● Established: January 2013
● Chief Executive Officer: Kotaro Ise
Contact Information
● Phone: +62-878-1999-9193
● WhatsApp: +62-878-1999-9193
● Email: [email protected]
● Website: https://www.ayasan-indonesia.com/?ln=en