Ayasan Indonesia, a Japan-originated firm headquartered in Jakarta, Indonesia (CEO: Kotaro Ise), is experiencing unprecedented success in the Southeast Asian market. The company delivers a wide range of home services, from housekeeping to nanny services, and has established a client network exceeding 1,000,000 since its inception. Notably, Ayasan has achieved a 100% user growth in the past two years and is aggressively expanding across several territories in Southeast Asia.
The Southeast Asian PRT Jakarta home services market is assessed at approximately 15 billion dollars, with the domestic cleaning sector expanding at an annual rate of 15%, and the babysitting market expanding to a USD 3 billion scale. In this fast-growing market, Ayasan capitalizes on Japanese expertise and a specialized training framework to capture a larger market segment.
“Our strength lies in combining Japanese precision with regional knowledge with a comprehensive talent network across Asia,” says Kotaro Ise, the company’s founder. With a rich background at Walt Disney and Marriott International, Ise created Ayasan Indonesia in 2013 with the vision of “empowering blue-collar professionals.” Today, the company has grown to employ over fifty thousand specialized staff members.
Ayasan’s rapid growth is driven by an bold market penetration strategy. Beyond its base in Jakarta and planned expansion to Bali, the company is also extending operations in neighboring nations. By 2025, Ayasan aims to operate in nine countries, including Singapore, Malaysia, Cambodia, and the Philippines.
In addition to home-based solutions, Ayasan has built a strong track record in PRT Jakarta corporate services, with over a thousand customers including leading global brands. Recently, demand from diplomatic missions and new ventures such as FlashExpress and Gowabi has been increasing significantly.
“I am assured that even in the age of AI, the value of services that support people’s daily lives will never diminish,” asserts Ise. The company prides itself on an in-house IT engineering team and is working on an artificial intelligence integration. Furthermore, Ayasan is targeting international deployments, including staffing solutions abroad, positioning itself as a key contender in Southeast Asia’s home services market.
Aiming for further accelerated growth, Ayasan is in discussions about collaborations with potential partners for its upcoming development phase. With the Southeast Asian home services market expected to surpass $30 billion by 2030, the company’s future developments are drawing widespread interest.
Company Overview
● Company Name: Ayasan Indonesia
● Headquarters: Located in Jakarta, Indonesia
● Established: January 2013
● Chief Executive Officer: Kotaro Ise
Contact Information
● Phone: +62-878-1999-9193
● WhatsApp: +62-878-1999-9193
● Email: [email protected]
● Website: https://www.ayasan-indonesia.com/?ln=en