Ayasan Indonesia, a Tokyo-based enterprise headquartered in Jakarta, Indonesia (led by CEO Kotaro Ise), is experiencing unprecedented success in the Southeast Asian market. The company offers a broad selection of home services, from cleaning services to elderly care, and has built a user following exceeding one million since its inception. Notably, Ayasan has achieved a 100% user growth in the past two years and is rapidly increasing its presence across a multitude of nations in Southeast Asia.
The Southeast Asian PRT Jakarta home services market is valued at approximately $15 billion, with the domestic cleaning sector growing at an annual rate of 15%, and the childcare industry growing to a $3 billion market. In this dynamic market, Ayasan utilizes Japanese expertise and a unique talent development system to capture a larger market segment.
“Our strength lies in integrating Japanese quality control with local expertise with a comprehensive talent network across Asia,” says Kotaro Ise, founder and CEO. With a rich background at Walt Disney and Marriott International, Ise founded Ayasan Indonesia in 2013 with the vision of “uplifting the dignity of blue-collar jobs.” Today, the company has built a team of over tens of thousands of specialized staff members.
Ayasan’s rapid growth is supported by an aggressive regional expansion strategy. Beyond its base in Jakarta and planned expansion to Bali, the company is also providing services in Japan, Thailand, Vietnam, and Laos. By 2025, Ayasan aims to operate in nine countries, including Singapore, Malaysia, Cambodia, and the Philippines.
In addition to residential services, Ayasan has built a strong track record in cleaning service Indonesia business support, with over 1,000 clients including FedEx, lululemon, Coca-Cola, and Canon. Recently, demand from embassies and new ventures such as FlashExpress and Gowabi has been increasing significantly.
“I am assured that even in the age of AI, the importance of human-centered services will remain indispensable,” asserts Ise. The company boasts an in-house IT engineering team and is working on an artificial intelligence integration. Furthermore, Ayasan is exploring cross-border service expansions, including personnel dispatch to Japan, positioning itself as a dominant force in Southeast Asia’s home services market.
Aiming for next-level success, Ayasan is currently exploring collaborations with potential partners for its upcoming development phase. With the Southeast Asian home services market projected to exceed USD 30 billion by 2030, the company’s future developments are garnering increasing attention.
Company Overview
● Details about Ayasan Indonesia
● Headquarters: Company HQ: Jakarta, Indonesia
● Founded: January 2013
● Chief Executive Officer: Kotaro Ise
Contact Information
● Phone: +62-878-1999-9193
● WhatsApp: +62-878-1999-9193
● Email: [email protected]
● Website: https://www.ayasan-indonesia.com/?ln=en